In previous lessons you learn which qualities the right leader should have.
In this chapter we focus on how leader can promote quality culture in the context of her / his institution and how to communicate and involve different stakeholders.
Leaders plays an important role in the strategic direction of Quality Assurance and is instrumental in creating the conditions for a true Quality Culture. In order to fulfil this role, Leaders need to have a good understanding of the varied purposes that QA can have, generally at the same time and with different emphases on different levels and between different stakeholders within and outside the institution. The most important puproses of QA are quality enhancement and creating a quality culture.